In-Memory Insight explores Tribute Funds

In-Memory Insight now welcoming new members

This year’s programme will deep dive into the world of tribute funds. This practical programme will explore the key opportunities and challenges surrounding tribute funds. It will explore the positioning of tribute funds, what it takes to make them successful and the different stakeholder relationships that impact on their success.

Whether you're looking to establish a tribute fund programme or take your existing approach to the next level, this programme will equip you with the insights, tools and evidence to do so.

This research will:

  • Explore how charities can steward tribute fund holders and encourage more engagement, to drive up their life cycle and lifetime value.
  • Gain insight into supporters’ attitudes towards and experiences of using tribute funds and how catalyst donors/ high value tribute fund holders have maximised their fund's potential.
  • Gain a deeper understanding of how Funeral Directors use tribute funds and funeral notice pages and the dynamics between Funeral Director, next of kin and charity relationships.
  • Explore internal engagement with tribute funds, looking at the challenges and opportunities tribute funds can bring to wider teams.
  • Insights into what the future holds for tribute funds.

If you would like to learn more about our In-Memory Insight programme please take a read of the proposal linked below or speak to Programme Manager Claire Truswell if you have any questions or would value a conversation.

In-Memory Giving Tribute Funds

Find out more

Download the proposal